EADS Business Analysis using the Marketing Process Model, by Robert J Term Paper

EADS Business Analysis using the Marketing Process Model, by Robert J - Term Paper Example According to the present performance of EADS, it can be observed that the organization executes effective business strategies which enable it to play the role of a dominant marketer in the global aerospace industry. Based on the global business performances of EADS, the report intends to analyze the business processes and the marketing strategies of EADS in the global aircraft manufacturing industry. With due consideration to the successful marketing strategies as well as business processes of EADS, the aim of this paper is to also analyze different marketing tools from the perspective of EADS in the global aircraft manufacturing industry. The discussion of this paper will further encompass an assessment of EADS in the global aircraft manufacturing as well as an aerospace commercial service industry with regard to various competitive marketing tools such as Marketing Situation Analysis, STP model as well as marketing mix. In relation to the business performance of the organization, it can be witnessed that the European roots of EADS are quite stronger. However, the aerospace and defense industry based operations of EADS is one of the major considerations for the organization which entails a range of products and services both for the European and the global markets as well. In the context of the organizations overall business practices, 75% of total products and services are exported to more than 100 nations through its 33 international offices (EADS, n.d.). The inclusion of Airbus within its business is one of the major beneficial factors for EADS in its global aircraft manufacturing process. EADS is further recognized as the major European industrial flagship which combines the major capabilities of four main market leaders of the global aircraft industry such as Airbus, Cassidian, Astrium as well as Eurocopter [1] (EADS, 2013).  

RCP 1 End of Chapter 1 H.W Assignment Example | Topics and Well Written Essays - 1000 words

RCP 1 End of Chapter 1 H.W - Assignment Example The company’s network comprises of the basic information security measurements; the C.I.A triangle. This is another assumption because all network security companies rely on this triangle as fundamentals of their business. Confidentiality, integrity and availability are the prime reasons why clients trust backup companies like Data Mart with their confidential information. An example of how Data Mart protects its data from untrusted network is shown in this diagram; The main asset category at Data Mart falls under intellectual assets, be it their staff or the company information they store in their 200 rack mounted servers. The assumptions are that the company has a simple setup of a typical backup protection company that offers additional services of data analysis. Here is a brief list of organization’s assets; Data Mart faces all those threats that can damage its data or somehow compromise its integrity that the customers trust it with. Network connections create the possibility of spilling problems due to an exogenous or endogenous attack that depends on the profile of security investments (Acemoglu, Malekian, & Ozdaglar, 2013).   Here are some specific threats that Data Mart faces; Bypassing the access controls is one of the favorite attacks. Making educated guesses about passwords or trying every possible combination of numbers and letters makes them finally guess the right password. In a denial-of-service (DoS) attack, the assailant sends a number of requests to the target. So, numerous requests are made that the system cannot appendage them. The system can crash or it may just be unable to accomplish different functions. In Distributed Denial of Service (DDoS) the attacker(s) launches an integrated number of requests against an entity from numerous locations simultaneously. These threats include Trojan horses, viruses, worms, active web scripts etc. meant to destroy of steal